Friday, 30 October 2009

Interview: Sneaker Freaker: Paul Litchfield -The Architect

After joining the firm in 1985, Paul was the project manager for Pump and also oversaw the development of Hexalite and ERS. Challenged by Paul Fireman to ‘make Pump work’ within a few measly months, Paul accepted the gauntlet and helped push Reebok to become the world’s biggest footwear brand by the late ‘80s. Now Vice President of Advanced Concepts, Paul is still a hard charger, designing and refining the next generation of Reebok innovation. Take some time to absorb the inner workings of The Pump’s progenitor...Read the full story on the Sneaker Freaker website.

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